They do seem to have removed protein surprisingly much from that new one. Well, it's not like a normal human would need huge amounts of protein at all meals unless you are still a growing kid, a bodybuilder, or regenerating a new arm to replace a lost one, but it's still a bit surprising, though it does correlate with the reduction of meat and dairy products, since those are major protein sources.
And no, Xelbair, they don't create these to try to affect the sales of specific products, though I can guarantee they would be very happy if the general sales of vegetables actually did rise...