That's kind of surprising. I think the game makers could easily charge $65-70 for the big name games on the new systems and people would buy them. I ask because I saw a Gamestop deal where if you buy current gen games now, you can pay $9.99 for the next gen version of the same game when those systems come out. So I thought the prices were going to start at $70 for new games.
@Buff: Current new PS3 games cost $59.99, same as X360 games. PC games happily start at $49.99.