Well... look at it this way, it seems that the kyubi attack to konoha was a truly BIG one, so probably other villagers lost a lot of relatives in the battle and they see naruto as the carrier of the demon that killed they mom/dad/brother etc, they probably wanted him dead so that kyubi dies as well.

Imagine it like gaara and yashamaru case, he didn`t saw gaara as the son of his sister but as ther killer of his beloved one.