Quote Originally Posted by XanBcoo
Well those were just a few examples but it's a pretty widespread phenomenon. I'm sure Australia has its own set of brand names used in that sense. Wiki suggests that you might call a cooler an "Esky". Here's a more extensive list:

http://en.wikipedia.org/wiki/List_of...zed_trademarks

Edit: And it's a form of metonymy, not synecdoche. I always get those two confused.
Esky is a brand name for a cooler?!

My goodness..




I need to lie down or something..