It's not too different from Jigoku Shoujo, but so far it's been far more engaging.

Well I really loved this episode. As you said, we had to know most of it was coming, Shouta would send her a shigofumi, she'd feel guilty and eventually either be caught or killed.

But, it was in the details where this series is really shining. We knew her father was a bastard, but for Asuna's father to be peddling her. You could tell the bed being in that building was very wrong, but I didn't see that coming. Maybe I'm just a little naive.

The scene with the rocket got me a little misty-eyed.

Then we do have to bring to question Fumika's gun. A powerful and awesome deterrent for her potentially violent clientèle. I assume you noticed the stamp. The gun is a shigofumi as well. Who sent it, and why hasn't Fumika delivered it? Was Fumika the recipient?