I'm not happy, and that's what matters most (to me). I think the policymakers can be held accountable as well. If they didn't allow a foreign company like McDonald's to enter their marketplace, that would alleviate some of the problem. Even in the states, schools are cracking down on kids' access to colas and unhealthy food. It's all about crowd control.

You're right about how Asian cultures idolize the West and therefore flock to places like McDonald's for their relative exoticness. But you can also see how these places still have to cater to the local culture, offering items you won't find in the US, like side salads instead of fries and things like teriyaki and Ebi Filet-O (shrimp) burgers. I've found most of their sandwiches are smaller portions as well.