I would happily buy some smut, but apparently they don't sell that in America?!
Okay I was lying I wouldn't buy smut, but I would read it at the bookstore. If someone sees me doing it, doesn't that count as IRL exposure? XD
I see Cal's points though. While raping the original product might please the moms and dads of the west, it can't be doing much for the hardcore fans who are actually willing to cough up a lot of money for merchandise. The happiness is almost mutually exclusive.