True! I'm just in shock that Kubo would go this far. In the past, you could always ignore that he was a coward because Ichigo used to win his fights with Hichigo, or somehow pulled through. But now, he's just standing still. You gotta admit that before this, he'd at least attack or DO something. I seem to remember him having a "never give up" attitude even if he kept getting pushed down.
But you're right. There's no way to deny it anymore. Can't even make excuses.