All personal opinion coming from a 20 year-old young adult over-analyzer.

A typical business person would say that they want something that's powerful, sleek, stylish, simple, etc. (varies on their business) that speaks to consumers. Whatever you choose to do as a logo becomes a message to your clients/customers and any bystanders; ask yourself, what does your business/organization represent? The Apple logo is probably the greatest example of this - the food and imagery is simple and almost universal. This logo says to consumers that their products are very simple to use because there's a high emphasis on user-friendly interfaces; simple like an apple.

Now for your logo, let's say this:



We've got the nice fancy shadow, motion blur and reflection. Really, it would be something innovative looking 10 years ago, but if you can read marketing, people are looking for something that's simple, means a lot and is easily recognizable. There's just too much going on here.

The imagery is telling me that yeah, there's a bunch of unclear shit in the background, but the "A" is very clear. So yeah, I can see that your business probably makes finds or creates solutions more clear to me. But it's also reflecting against a surface that your company is on the edge. That's pretty cliche and overused in today's logos, but yeah, I'm cool with that. There's a drop shadow as well, so it's telling me that your organization is very human. Maybe too human.

Then there's the complex weave inside the "A" enclosing a small disproportionate "s". It looks like you use complex methods to find your solutions like there's some kind of entrapment around your "s". What also strikes me is that the "s" is small; like your business offers small solutions that are tucked away in honeycomb hive.

Also, the reflection at the against the surface is different from the actual logo. Are you trying to tell me that your organization is not what it actually seems? Of course, you could argue that a projection of a solution isn't clear unless they directly see you (your logo), but but a logo shouldn't be easily misinterpreted; it should be clear.

As you can see, there's just simply way too many mixed messages going on in this logo. You need to tone it down a lot and go for one or two main messages that your logo can represent. Also, the name seems a bit too long for the size of your logo. I'd consider re-branding or shortening the name as another option if it makes creating your logo easier.

A lot of innovative web logos often make clever wordplay with their logos, text or motto. Sometimes they'll mix it up and combine the logo and text together. The impression and impact of the logo is key. Here are some examples of what I'm referring to:

http://www.fuelyourcreativity.com/50...r-inspiration/
http://www.hongkiat.com/blog/80-crea...esigned-logos/

I'm not saying you should go along the same route, but I've got to admit that they're damn impressive. Be creative/innovative and create a lasting impression with your logo.