Quote Originally Posted by lelouch View Post
I'm 3 episodes in and this show is just completely ridiculously stupid. Is the intended audience 7-10 year-olds with the advertising at full throttle? Go, Build Strike Full Package!
You can watch the sage releases if the ads bother you. Otherwise what you say is true, with the exception that I reckon the age range is likely much larger. All manner of Gundam models have always been sold to collectors (or in fact all manner of merchandise). Fortunately it's not like the story itself would be nothing but a giant, blatant commercial.