I noticed. I plan to buy 16GB more of RAM this week and that is going to cost $220 to $290 depending on brand I think. I may order online if I can find a good deal for DDR4 2400mhz dual channel.
That is why when I tried to build my own the cost would never go below $3000 USD.
I'll be happy if HP gets in to the gaming desktop market. At the cost of most parts now... going with a prebuild from HP or another major manufacturer might be the way of the future now unless you're rich, or in the cryptocurrency mining. Since I lack both, prebuilts will be for me.