Hrm, Itachi may feel that hating the elder brother would cause a greater drive for revenge than simply some stranger killing his family. And, if Sasuke can kill Itachi...he can kill Orochimaru.

HRm...maybe Itachi is a mole inside the Akatsuki(sp?) and used the death of the Uchiha clan as a way to get "in"...and that um...the Uchiha's were in league with...!!! Nah, [img]i/expressions/face-icon-small-tongue.gif[/img].

Itachi's plan may very well have back-fired indeed. It will be interesting if A) This is true and B) How Itachi will deal with it.