I will give studios I like a chance on something new, it just so happens that Bleach is done by Studio Pierrot, which is a bit of a bonus for me. They have, as a whole, made Naruto one of the better shows for me, and I look forward to the same with Bleach. Naruto is still probably the highest downloaded show running currently, don't know how it'll stack to Gundam Seed Destiny though.