Unless the question states"good" and "bad", don't use those words. Try and use things that are more sophisticated, such as "Positive" and "Negative". And definately don't use "things". Concepts, ideas, memes, whatever. Don't use "things".

I also think you're being too vague, you should quote and refernce some material.

Your structure needs some rework, if I talk to you on IRC, I can help you out with that if you like.

The other is less definable in terms of science, but has generally been referred to throughout history as the soul.
This is actually defined by science as "Conciousness."

Take a look at this. I thinkit would be VERY helpful to, and contains some very relevant information about memetics.